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Everyone Loves to Ride

Joy on the bike knows no bounds. From commutes to mountain passes, we explore all corners of the world with a smile from ear to ear, one pedal stroke at a time. It's more than adventure. We're together in worldwide connection for our time spent on two wheels, and when we take things at our own pace the weight of heavy thoughts lifts to reveal our inspirations. Inspired by the commonality that all riding is good, our Everyone Jersey is a new take on how it feels riding Everyday.

All routes lead to happiness. Providing space to think on your commute, bicycles embrace the fresh air of a new mindset; on a gravel trail they're the pack mule of supplies to follow your intuition until the heart's content. Descending through the mountains they're a blissful tunnel vision blurring out the world's periphery. No matter where or how you go, Everyone loves to ride.

Antje wearing the Everyday Everyone jersey in Navy.
Dan in the Los Angeles Mountains wearing Everyday Everyone in Black.
Antje wearing the Everyday Everyone jersey in Navy.
Dan in the Los Angeles Mountains wearing Everyday Everyone in Black.

In reflection we see ourselves. From the water's edge the world seems infinite, and so too are we: capable of anything through determination. Clarity in life flourishes as we learn what matters most, and without the distraction of daily life our vision and dreams begin to take shape. From the familiar to the brave, Everyone has something to offer.

Tomorrow begins today. Preoccupied with what should be, an all-or-nothing mindset overlooks the progress of consistency. We have everything to gain in appreciating the differences around us. To grow from comparison is to practice compassion, and that journey is Everyday.

Antje wearing the Everyday Everyone jersey in Navy.
Dan in the Los Angeles Mountains wearing Everyday Everyone in Black.
Antje wearing the Everyday Everyone jersey in Navy.
Dan in the Los Angeles Mountains wearing Everyday Everyone in Black.
“Our sport is greater than the exercise: it's community, adventure, and it's for Everyone.”

BBUC BBREAKING NEWS

EDEO JERSEY NAVY

An unbranded classic for the center of your wardrobe, the EDEO jersey in Navy has an understated depth with features to match.

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EDEO JERSEY Black

Is your minimalist taste left craving the goods? This is the all-black comfort classic you've been looking for.

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